Airlock 7.1 Launch Prep

Wed 30 Sep · 11:00–11:30 ET"Chat creative for AD Launch 7.1" · Zoom

Kathy WilkesOrganizer · sent the PDF

Kaitlin ShinkleNew CMO since Aug · first creative session with her

Jennifer Haney CroweInvited · role not on file

GA late OctoberAirTalk webinar 27 Oct, AU and US

The short version

What they want from us: a sharper creative idea for the 7.1 ads and promo assets. Their draft line is AI gets the wheel, but you keep the brakes. with a note to "brainstorm more with support from BrightBase team."
What 7.1 does: AI agents on company computers can now run commands. Airlock checks each command against policy before it runs, blocks or redirects it, tells the agent why, and logs everything.
The thing only Airlock can say: it does not just block an agent. It tells the agent why, and what to do instead.

Their messaging, in full

Primary campaign message · verbatim

"Version 7.1 extends Airlock Digital Application Control to actions initiated by supported agentic agents. Security teams can see the commands agents attempt, evaluate those actions against policy before execution, and steer supported agents with the reason for a denial or an approved alternative where configured."

Supporting message · verbatim

"Application Control governs what software can run, while Agentic Steering extends that same preventative policy foundation to what supported agents can execute after they are running. Version 7.1 helps security teams adopt agentic AI with greater confidence by providing visibility into agent activity, policy-based control before execution, and actionable guidance when an action is denied or redirected."

Positioning statement · verbatim

"For organizations adopting supported agentic agents on enterprise endpoints, Airlock Digital Agentic Steering provides preventative control over agent-initiated commands and actions. It applies customer-defined Application Control policy before execution, returns the policy decision directly to the supported agent, and centrally records sessions, commands, decisions, and outcomes. This gives security teams an endpoint execution control layer that complements the rest of the AI and security stack."

Their five supporting points, verbatim

Apply policy before execution. "Airlock Digital evaluates a proposed endpoint action before the supported agent executes it."
Return an actionable decision. "When policy denies an action, Airlock Digital can provide the reason or an approved alternative directly to the supported agent."
See agent activity in context. "Session, command, policy decision, and outcome history shows what supported agents attempt on the endpoint."
Use one preventative control foundation. "Application Control governs what software can run, and Agentic Steering extends policy to what supported agents can execute."
Complement the security stack. "Airlock Digital focuses on endpoint execution while other technologies govern models, prompts, identities, data, and AI platforms."

Questions to ask

What is the Trust Recommendation Engine, and is it part of this campaign? The 27 Oct AirTalk webinar is titled "Agentic AI and the Trust Recommendation Engine" — but that feature appears nowhere in the campaign overview, which is Agentic Steering only. One story or two? If they share the launch, the creative has to carry both.
What else ships in 7.1? The brief says messaging so far covers only Agentic Steering and that the rest is still being gathered. Does "Making Application Control Practical" need its own creative?
Is "AI gets the wheel" a direction you like, or a placeholder? And what should feel different from your past agentic-AI creative?
Which assets do you want from us, in what sizes? Their tactic list runs to fifteen items. We should leave with a marked-up list, not an impression.
Which agents are supported at launch, and can we name them in ads? The brief says "supported agents" everywhere. Naming them makes the creative concrete.
Any proof we can use — a beta customer, a quote, a stat, a demo clip? Education-first with no proof point is the weakest part of the plan. The real verdict moment on screen is the strongest asset available.
Who approves creative, and how many review rounds fit before launch?
The campaign runs all year. Do you want a reusable template kit rather than one-off assets?

Their full tactic list

Content and channels

News release, pitched by a third-party agency
Product blog · video walkthrough · announcement page
LinkedIn article boosting the release
Organic social, at least two posts, driving to video and blog
Paid media: boosted LinkedIn plus targeted LinkedIn and Google
Promowise content syndication, using the 5 Step Blueprint

Email, webinars, enablement

Customer, prospect and partner announcement emails
Partner webinar, ahead of customer GA
Customer webinar — content, email and landing page copy
Prospect webinar — content, email and landing page copy
Internal enablement: fortnightly sales sessions, product open office hours, live training
SDR mini brief and cheat sheet
Gong flows and nurture sequences

Booked with us right now

Task	What it is	Due
Version 7.1 Launch Promo Assets	The campaign creative. Still "waiting for detail" — tomorrow's meeting is what fills it in.	7 Oct
7.1 Webinar Promo — Customer	AU + US. Four email headers 600×200, one Resource Centre featured image, one landing-page hero, four LinkedIn squares 1200×1200 in light and dark.	30 Sep
7.1 Webinar Promo — Prospect	AU + US, same shape.	30 Sep
7.1 Webinar Promo — Partner	AU + US, same shape.	29 Sep
Readiness Guide social + display ads	Sits beside 7.1 rather than inside it.	29 Sep

The webinar is "AirTalk: Updates on Version 7.1 — Agentic AI and the Trust Recommendation Engine", 27 Oct, 10:00 PT / 1:00 ET and 11:00 AEDT.

What the doc says

Purpose: Announce Version 7.1 and explain why agents on endpoints need control before they act.
Audience: Existing customers, prospects, channel partners, technology alliance partners, industry analysts.
Goal: Land 7.1 as a real step forward in prevention. Lead with Agentic Steering. Reinforce "Making Application Control Practical."
Approach: Training for Airlock's sales teams first, then the public launch across customer, prospect, partner, blog, video, social and paid channels. Education first.
Our slot: "For any tactics focused on Agentic AI, we will be working on specific creative imagery and copy." They want to run the campaign through the year.

Retainer

Retainer hours: 154 hours a month. September is at 107, roughly 70%, with a day left. Launch work lands in October's fresh hours, and a launch this size could use a big share, so agree scope early.
Work to build on: The brief cites Airlock's "5 Step Blueprint". Our Airlock design session has already drawn a version of that diagram, so a 7.1 variant would be quick.